For Every Care
In The World

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Every life deserves world class care.​​

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Cleveland Clinic is a world class hospital known for its speciality care.

They’re also a hospital woven into the fabric of their community, serving patients from across Northeast Ohio. But many Northeast Ohioans—from consumers to B2B2C audiences— didn’t see Cleveland Clinic as a hospital for their everyday health needs, even though they are well equipped to deliver local, routine patient care. Having historically focused on their rankings and more literal offerings, they needed a brand campaign to connect and create a different level of trust with not just a national audience, but their hometown audience. Because you can only trust someone who cares as much about your life, as you do.

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This was the creative spark that led to the creation of the “For Every Care In The World”  campaign. We launched with a TV and online anthem film, and a series of expertise specific :30s, :15s, with complimentary digital ads and social media content. It became the rallying idea that brought pride and attention to new patients and among the medical community. “For Every Care In The World” continues to be the brand platform for all their internal and external communications work globally.

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