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Cleveland Clinic

For Every Care
In The World

Every life deserves world class care.​

Cleveland Clinic is world class hospital known for its speciality care.

They’re also a hospital woven into the fabric of their community, serving patients from across Northeast Ohio. But many Northeast Ohioans didn’t see Cleveland Clinic as a hospital for their everyday

health needs, even though they are well equipped to deliver local, routine patient care.


Having historically focused on their rankings and more literal offerings, they needed

to connect and create a different level of trust with their hometown audience.

Because you can only trust someone who cares as much about your life as you do.

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