We build brands into Agents of culture.

The future of branding and communications is far more than AI, it's the ability to wield brand power and influence in ways that authentically connect with today's audiences. Emotional intelligence is how Capital A builds distinction to transform brands. We uncover the cultural opportunity and make it undeniable with affecting ideas.

Affection

Affecting Ideas

Kotex Global

PROGRESS FEELS LIKE

We believe that the most powerful, affecting ideas live at the intersection of audience truth, brand purpose and culture. From the Emmy-Award winning Always #LikeAGirl campaign, to the "Equality Can't Wait" initiative" led by Melinda Gates, to partnering with PepsiCo to launch Bubly Sparkling Water from innovation to 200M category disruptor, the work of Capital A Founder & CCO, AJ Hassan, is widely-recognized for creating cultural relevance, brand impact and authentic audience connection.

LIFEWTR

CRACK A SMILE

Bubly

Always

Approach

We like
Audacious goals.

Whether you're an existing brand re-imaging yourself, or a new economy brand innovating to disrupt a category—or launch one—we believe that aiming high keeps you a step ahead. That when we think freely and abandon what's comfortable, together we can achieve anything.

From brand impact

Amazon

King Arthur

Cleveland Clinic

Advocacy Incubator

Doing good is good business. But we know advocacy work takes specialized creative solutions. We've seen how engaging ideas can help bring together communities, champions and affected groups from the top deck to grass roots. With a passion for social impact work and experience with organizations like Pivotal Ventures led by Melinda Gates, and ground-breaking initiatives like Case for Childcare, we're here to help turn data and insights into

creative communications that become cultural agents of change.

Advocacy

DeVry University

Esurance

To social impact

Pivotal Ventures

PROJECTS

Aptitude

Creative. Strategy. Concepting. Design. Packaging. Product Innovation. Experiential. Production.

All the thinking and making.

We’re talent abundant and task adaptive—ready to lead, collaborate, innovate, or execute. Whether you need fresh thinking for an old brief, a full-production powerhouse, or a seamless collab and handoff to an agency partner, we bring winning hands to the table. Capital A is a network of independent makers and collaborators with a passion for solving business & cultural issues artfully and authentically. Female-founded and all-inclusive, we bring a perspective that spans borders and traditional structures to build brands into agents of culture.