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AJ Hassan

Founder & CCO
  • LinkedIn

As Founder and Chief Creative, AJ is a leader who believes that making work

that is Affecting, moves people to Action. With a passion for transforming business and creating impact,

AJ designs work that lives at the intersection of Audience, brand and culture. 

Capital A brings AJ's brand of work to an Adaptive Agency model. 

With a network of fiercely independent makers and collaborators, Capital A curates teams to solve business problems Artfully, and Achieve audience connection Authentically. 

Previously a VP at R/GA and Leo Burnett, AJ became an Emmy Award winning creative leader, whose work on the widely recognized Always #LikeAGirl campaign challenged gender bias and

captured +150 million views worldwide on YouTube and the Super Bowl stage. The campaign helped redefine #LikeAGirl into positive, and collected hundreds of top industry awards, among them a D&AD Black Pencil, 14 Cannes Lions, including a Grand Prix, Glass Lion and Titanium.

In 2018, AJ was named “Creative of the Year” by ADCOLOR for her work in diversity and inclusion. 
While at R/GA, her team created the “Equality Can’t Wait” gender equity work in partnership

with Pivotal Ventures, the investment and incubation company created by Melinda Gates

to advance social progress in the U.S. This led to the creation of  the "Equality Can't Wait Challenge" in partnership with Lever For Change that awarded $40 million for big, bold ideas

to expand women's power and influence.

Driving conversation, cultural relevancy and championing equality is a hallmark of her work.

AJ's Effie winning work on LIFEWTR used their bottles to showcase "Art by A Woman" to elevate under represented works by women artists. Previous to that, in advance of the landmark Supreme Court ruling, her #EqualDreams campaign for Esurance championed support for marriage equality. 

On the innovation side, AJ and R/GA her team partnered with PepsiCo to design and bring the

Bubly sparkling water brand to market, from naming to packaging to communications,

now an over 350MM category leader. 

AJ has served on prestigious industry juries like The ANDY Awards, One Show, D&AD, and Cannes Lions. She currently serves on the board for non-profit initiatives, The Tween Esteem Project,

and Razia's Ray of Hope. Other honors include being selected as an Expert Reviewer

by Lever For Change for the “Equality Can’t Wait Challenge” in 2021, one of “Campaign Us’ 2017 Digital 40 over 40”, featured in the AdAge "Creatives You Should Know" 2015 Cannes Issue, and named most awarded copywriter by AdAge 2015.


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